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Overtly sexual imagery and language should not be used in mediums likely to be seen by children.Untargeted ads that featured images such as a woman's legs with thong knickers pulled down to around her knees and a woman in a provocative pose that focused on her cleavage have been found irresponsible and likely to cause serious or widespread offence.

For example, a dating site that gave the impression it was for Catholic people looking to meet others with the same faith, when in fact it was open to other users as well, was found to be misleading (Inch by Inch Ltd, 13 August 2014).

"Your primary photo should be all about you." She recommends posting between three to five photos only—any more and "it's as if you're already smothering your future partner." Also, be sure to include a shot where you can see your body.

It doesn't have to be provocative (and you most certainly do not have to have a perfect figure!

A lack of understanding of Australian Government Legislation or University Policy is not considered to be beyond a person’s control.

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.